Celebrating its 10th year this 2017 is Earth Hour, the world’s largest environmental mass action. The WWF-led 60-minute switch-off once again aims to engulf the entire country – from Batanes to Tawi-tawi – in darkness.
Birthed in Australia in 2007 and embraced by the Philippines in 2008, Earth Hour was created to empower people to address climate change. This year’s edition celebrates climate solutions by asking supporters to shine a light on various environmental actions, thereby promoting climate solutions.
“Earth Hour is a simple act that emphasizes both the ease and importance of adopting energy-efficient practices and lifestyles,” says Earth Hour National Director Atty. Gia Ibay, who also leads the WWF-Philippine Climate Unit. “Given ever-increasing energy demands, we must be mindful of the need to control human-induced global warming by adopting smarter and more responsible energy practices.”
This year’s main switch off shall be held from 7PM to 10PM at the SM Mall of Asia by the Bay area, while the switch off proper shall be observed locally and globally from 8:30PM to 9:30PM. WWF invites supporters to come over.
Earth Hour has since become one of the largest environmental events in the Philippines.
For more environmental news, visit WWF’s website.
