YoManila.com | How to ‘Find Your Voice’ When It Comes to Writing Marketing Emails | Finding your voice for marketing emails is easy. You just have to choose one person from your team and learn how they talk. But that’s not as easy as it sounds. Here are tips on how you can find “your voice” when it comes to writing marketing emails.
Whose voice should you use?
Most people respond well to emails that are written by company owners. Most owners prefer to write their emails these days as well. However, there will come a time when they are too busy to write these emails.
The next best option is to choose a face of the company to do public relations emails. That person should embody the tone of the company and the emotions you want to convey to your readers.
Lastly, you can use a generic voice that’s all business. This voice is similar to how news articles are written. It is direct, simple, and without personality. That may sound disheartening, but with the right words and copywriting, this type of voice can work really well.
How to find “your voice?”
Now that you know whose voice you can use, it’s time to learn how to write that way. Here’s how you can replicate the voice of your chosen representative.
- Try to read as much content that the person has written in the past two years.
This way, you can see how their voice has changed and what vocabulary they prefer to use in their correspondence. You can ask for samples of articles or study company emails to see how the person talks.
- Interview that person.
This may take some time, but it will be well worth it. Schedule an interview to learn how this person talks about the business and how they express their views. You can also record the interviews so you can go back to them whenever you want.
- Listen to that person as often as possible.
Ask for an invitation to meetings if possible. You can listen to the person talk or ask them if you can shadow them for some time until you get used to their way of talking.
- Take the time to practice.
Don’t just jump in to writing emails because you feel you got the voice right. Make sure that you ask for feedback from your co-workers or the person you are representing. Correct your tone as needed.
- When using a business voice, study high quality business and finance articles.
Notice how these articles stick to the facts, but they are still encouraging people to learn more about the topic they talked about. You can apply the same principle to marketing by using the right call to actions in the proper sections.
Should you use your own voice?
If you are allowed to, why not? You will write better articles when it comes directly from you. If it’s not possible, just follow these rules and make sure that you take the time to find your voice before sending that first marketing email.
